The Federal Government, through the Advertising Regulatory Council of Nigeria (ARCON), has begun regulating social media advertising. This move aims to curb deceptive online advertisements and protect consumers. Specifically, social media influencers and content creators are now required to obtain approval from ARCON before posting any advertisements. This action is part of a broader effort to bring more oversight and control to online advertising practices in Nigeria.
Here’s a more detailed breakdown:
ARCON’s Role:
The Advertising Regulatory Council of Nigeria (ARCON) is the body responsible for regulating advertising activities in Nigeria, including those on social media.
Mandatory Approval:
ARCON now requires social media influencers and content creators to get approval before posting any advertisement on social media platforms.
Combating Deceptive Ads:
The move is in response to concerns about the rise of misleading and fraudulent online advertisements that target unsuspecting citizens.
Enforcement:
ARCON has emphasized that advertisements without its approval are considered unlawful and unethical, and it is working with platforms like Facebook and Instagram to enforce these regulations.
Consumer Protection:
The regulations are designed to protect consumers from harmful or misleading advertising practices and ensure that advertisements are truthful and not deceptive.
Previous Warnings:
ARCON has previously issued warnings against unapproved advertisements, particularly those related to health claims, highlighting the need for proper certification and compliance with advertising standards.
