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Three salient factors that will determine the winner of 2023 election: Dele Alake


The Director of Strategic Communication of the All Progressives Congress Presidential Campaign Council, Mr Dele Alake, has identified three major factors that will determine the outcome of the 2023 elections.


In an interview on Journalist Hangout, a TVC current affairs programme on Tuesday, Alake said the economy, security and the vision of the candidates to deal with them, will influence voting decisions.

Alake said Nigeria needs a leader with vision, knowledge and courage, attributes which, he said, Tinubu embodies.

Tinubu is not concerned about cash and carry or container economy. He is for something more enduring, Alake said.

“There is no gainsaying the fact of all the candidates competing for votes to solve these problems, Tinubu stands far ahead of the competitors. In terms of track record of performance as a governor, in terms of leadership, social engineering, mental development, Tinubu is an embodiment of all the leadership qualities for a country eager to develop”, he said.


Alake who was the first Commissioner of Information and Strategy in Nigeria, between 1999 and 2007, reminded the interviewers of some of Tinubu’s big signature ideas in Lagos, such as the Lekki Free Trade Zone and the building of a new city, the Eko Atlantic City out of the Atlantic Ocean.

Tinubu turned the Bar Beach around, saved it from ocean surge, Alake recalled.

“While the then Federal Government was sand-filling the ocean, literally pouring sand worth billions of Naira into the ocean, Tinubu conceived a permanent and enduring solution. We travelled to South Africa, we went to the Netherlands. We found a solution that today led to the Atlantic City, ‘’ he said.

Asked about the third force movement triggered by Peter Obi, the presidential candidate of the Labour Party, Alake said he could not deny the groundswell of frustration among Nigerian youths that led to the movement.

“This is the driving force of Obi’s popularity on social media. The feeling is natural. The pent-up anger is real. We all have opinions as Nigerians on how things should be or ought to be. This is what is being aggregated on social media. But social media will not determine the 2023 election.

“The population of the social media warriors will not necessarily translate into votes, especially among rural dwellers. Whoever is basing Obi’s popularity on social media, has missed it,” he said.

Alake said the APC presidential campaign will deal with the Obi problem when the INEC flags off the campaign at the end of September.

But he said there is no basis of comparison between Tinubu and Obi and suggested many Obi’s social media supporters are in it for entertainment and not because they are committed.

He said supporters of Obi have not really analysed his performance as a governor or his antecedents.

“If you put all the antecedents of the candidates on a table, Obi will trail far behind the others. There is no basis of comparison between Obi and Tinubu. The difference is clear. It’s like that between the fluke and the substance”, Alake said.

*Issued by the Media and Publicity Directorate, APC Presidential Campaign Council, August 24, 2022


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My vision is driven by the conviction that Governments primarily have responsibilities to perform and must be held to account on improved conditions that meet basic standards of living; employment generation and livelihoods sustainability; whilst balancing socio-cultural peculiarities of the various constituencies in the new world order.



Abiodun BORISADE is the last child of the 4 children of Late Justice Michael Ayorinde BORISADE and wife, Chief Mrs Oyeyemi BORISADE.
Abiodun holds a Bachelor of science degree in chemistry (1997 EKSU); A Masters degree in Environmental Management (Middlesex University, UK. 2002); A Post Graduate Certificate in Higher Education Lecturing (University of Bolton UK, 2006); A Post Graduate Diploma in Journalism (International Institute of Journalism, University of Maiduguri 2019).

Abiodun lectured in chemistry and general sciences at various renowned UK institutions including Hopwood Hall College, Middleton Greater Manchester; City & Islington College, London.

Abiodun BORISADE is Founder and Chief Executive Office of Elise Integrated Consult Nigeria Limited. A popular media brand www.abiodunborisade.com is also under his direct control.

Abiodun served as Technical Assistant to Ekiti government 2011, and is currently serving as special assistant on new media to ekiti state governor.

He is member to numerous reputable professional bodies within and outside Nigeria.

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