Academic studies agree that an ameliorative business environment enables entrepreneurial activity and boosts enterprise performance. So when businesses talk about the Outdoor advertising industry they talk about aesthetics and this means re-positioning, which brings about a relaxed business environment.
That was why at the first stakeholders meeting organized by the Ekiti State Signage and Advertising Agency (EKSAA) through its Director General, Mr. Bisi Adesua, where he said, “You will agree that before now, the state of outdoor in Ekiti State was good enough because of the indiscriminate way of erecting billboards which had little or no consideration for order, public safety and aesthetic beauty of the environment.”
He noted that the meeting marked a critical step in aligning with His Excellency’s vision for the economic and aesthetic advancement of Ekiti State, as well as aiming at enhancing the outdoor signage and advertisement ecosystem.
Going further, the Director General said that with the transformation and restoration agenda of the incumbent administration, the face of outdoor practice through the length and breadth of the state must take a change. “Ekiti is a growing State and we need more business, multinational people to come in and invest in the state.
To bring the state to its dream aesthetics, the Executive Chairman, of Ekiti Internal Revenue Service, Mr. Olaniran Olatana said EKSAA will ensure outdoor structures are compatible with surrounding land uses and environment and will further ensure the beautification of the immediate surrounding and vicinity of the advertisement is attained. “We are doing our best to make Ekiti State business friendly such that we welcome the investors and interview them and look at where we can help achieve your dream, wherever you are coming from you can join us in the business to move the state forward”.
According to him, “This thinking has already been demonstrated in the Sensitisation advert the agency had carried out on Radio Stations on badly positioned boards and illegally placed billboards in various parts of Ekiti”
” The advertising business is good enough. I have a background in outdoor advertising also. So I want people to realize that yes, social media may be there, but of all the traditional advertising means, outdoor remains a prime one” he said.
In his remarks, the Chairman of OAAN, Mr. Kunle Oloyede praised the Director-General for initiating this open dialogue.
He expressed optimism regarding the Agency’s future under Mr. Adesua’s direction and expressed confidence in achieving revenue targets and fostering a more organized and aesthetically appealing outdoor advertisement environment.
Mr. Oloyede urged his colleagues to commit to the highest professional standards and to support the new initiatives introduced by the Director-General.
The meeting concluded with a unified commitment among the stakeholders to work collaboratively with EKSAA, reflecting their joint dedication to positively transforming the signage and advertisement sector in Ekiti State.